DIY Landlord Tip of the Week: How Much Rent Should I Charge?

July 01, 2014 | By Brian Tice

One of the questions our team at Charleston Property Company gets most often is “How much rent should I charge?” Or, “How do I get the highest rent for my home?” As in other areas, rent in Charleston is based on the property, local market supply and demand, and advertising.  


When considering how much rent to charge, start with this easy rule of thumb: 1 percent of the value of the home. This means that an estimated monthly rent for a $100,000 house is $1,000. This percentage actually can fluctuate between 0.8 and 1.1 percent and for more expensive homes, the percentage may be slightly lower as the pool of tenants is likely smaller. 

Keep in mind this tip is based on the property’s value—not your mortgage payments. So, before you make any real estate decisions or investments, make sure the local rental market commands the amount you need to cover all expenses. 

Supply and Demand

Evaluate the local market supply and demand by considering other homes or properties in the area. See what comparable properties are listed for in your neighborhood. Take into account the number of bedrooms and bathrooms as well as upgrades and amenities, such as new appliances or outdoor space. As a DIY landlord, there are many resources that can be helpful (see below for helpful links), but a real estate professional—such as a Realtor —with access to the Multiple Listing Service (MLS) will have the most accurate and updated information available.

DIY Landlord Resources: Where can I compare my home to other properties?

  • Padmapper – Uses properties for rent on Craigslist to populate a map based on zip code.
  • Rentometer – Compare rental rates
  • Zillow – “Rent Zestimate”data can be found by entering any address into their search.


Proper marketing is actually a key component that yields the highest rent, least time on the market and the most money for the landlord. Tips for a good marketing plan: Be active: post your rental on the major online listing sources (Craigslist, Trulia, Zillow, Hotpads, and military and college websites) and use high quality photographs to highlight the property. Be aggressive: once you determine the rent to charge, reassess the response you receive each week from potential tenants and adjust the price accordingly. 

 At the Charleston Property Company, we aim to never let a listing remain vacant for more than 30 days.  Need help determining the rent for your home? Give us a call anytime at 843.737. 6034.

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